Template
Investor Update
A repeatable five-part update — metrics, highlights, challenges, an ask and a team photo — that keeps investors aligned and turns them into an asset you can call on.
Send it on a regular cadence between rounds. A consistent update does two jobs at once: it keeps the next raise warm, and it puts your investors to work — but only if you actually ask them for something.
The structure
Key metrics + cash in bank + runway
Same numbers, same format, every time — so readers scan the trend instead of rereading last month's email. Cash and runway are non-negotiable; investors will assume the worst about anything you omit.
Highlights
Big sales, new hires — the wins that show momentum.
Challenges
What's taking too long, what isn't working. Naming challenges honestly is what makes the highlights believable — and it's often what triggers the most useful replies.
CTA for investors
The specific help you want right now. One concrete ask beats a standing "let me know if you can help".
“Looking to be connected with good growth agencies.”
Photo of the team and/or product screenshot
Close with people or product, not numbers. Investors back teams, and a photo or screenshot makes the company feel real between meetings.
P.S. — if you're small or have a lot of angels, open with a quick "Startup Name is a X that does Y". Angels often have short memories, and one line of context turns a skimmed email into a reply.
Source / credit
Outstride original
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